Strategy and Tactics: What's the Difference?

Confused or at least unclear about the difference between "strategy" and "tactics"?

This piece by Jeremiah Owyang includes a good, succinct chart illustrating differences in purpose, roles, accountability, scope ("Strategy is often what you don't do"), duration, methods, and outputs. 

The Difference between Strategy and Tactics 

Posted on January 14th, 2013 

The purpose of this post is to clearly delineate the distinct differences between strategy and tactics, and show how they work in tandem for your organization. 

Often, we use the terms strategy and tactics interchangeably and in a haphazard manner.  When probing at online definitions and dictionaries, they often share many of the same characteristics, making them difficult to differentiate.  Rather than debate Greek military etymology, Sun Tzu philosophy, or latest publications from the Harvard Business Press, here’s a simple way to look at strategy and tactics by their associated actions:

See the link for full story.