"Upgradia"

What? trendwatching.com has been around for nearly 14 years, and I'm just hearing about it now. The company does what its name says:
250,000 subscribers and 1,200+ clients turn to trendwatching.com for global consumer trend intelligence. We've been scanning the globe for consumer trends, insights and innovations since 2002. We report on our findings in our free Monthly Trend Briefings and Region-specific Trend Bulletins, while leading brands and agencies, small and big, also enjoy access to Premium, our full trend service."
See (below) the comprehensive, rich February 2014 briefing from trendwatching.com -- that physical tech is now subject to the same, unrelenting pressure to change and update that digital tech (software, web services, etc.) has been for a while.
Definition:
UPGRADIA: Driven by consumers' thirst for quicker, more seamless access to the new (in ways that are cheaper, more sustainable and more participatory) and facilitated by emerging technologies, the constant stream of upgrades and iterations typical of the digital ecosystem is coming to the world of physical objects.
Some things cited in the report:
- People now expect the same rapid upgrading of physical objects that's been the case for digital services.
- Every object is connected. [See Internet of Things.]
- Endlessly updated "new" products are perceived to be inexpensive in the long run.
- "Upgradia" resonates with the hacker mindset (that people want to mess around with their technology).
The report goes on to identify and describe many, many example:
See the report for many examples.