Windows 8: Ambitious Failure

Mark Wilson in Fast Company's Co.DESIGN writes about Windows 8's schizophrenia: notionally, it is a superb OS, but no one likes it. 

Microsoft's Windows 8 Is The Perfect OS That Nobody Wants

WINDOWS 8 LOOKS PERFECT. BUT NEW UPDATES MAY REVERT ITS DESIGN TO APPEASE CONSUMERS. WHAT IS GOING ON?

With Windows 8, Microsoft did the unthinkable: The company designed a groundbreaking interface of boxes called Metro that could scale from laptops, to tablets, to phones, to Xboxes--meaning any Microsoft device in any context would always be equally familiar. Not even Apple has been bold enough to merge Mac OS and iOS, which is why it seemed that with Windows 8, the nerds at Microsoft had somehow won the design war.

But the Metro interface hasn’t brought a new golden age for Microsoft. Adoption of Windows 8 PCs has been slow, while Microsoft's Surface tablets have proven a $900 million-plus flop. And nowhere is consumer response more apparent than in how Microsoft has backpedaled, reinstating the Start button in Windows 8.1. This one button drove the Windows interface for almost 20 years. Removing it in Windows 8 marked a paradigm shift of the company's UI. And bringing the Start button back signifies that consumers never wanted something new in the first place.

Adding fuel to the flames, new rumors suggest that Microsoft will revert its design even further, adding more options to run Windows 8 far more like a traditional Windows machine, complete with a full Start Menu and Metro apps that happily run on an old school desktop.

What is going on?

Wilson nails the issues from my perspective: 1) people don't actually want the same interface on different devices, and 2) multitasking in Windows 8 is poorly executed. I'd also add 3), swiping is an unnatural act on a lap- or desk-top, as opposed to a phone or tablet (but this may be the same as 2)).

See link above for full article.