Google Glass Success/Failure

The geek in me wants Google Glass to succeed, but the rest of me fears it won't. 

Anne Cassidy writes in Fast Company's Co.DESIGN about what might be required to be a success. (". . . dorked to death. . ." is a priceless construct!) 

BRANDING PROBLEM? MARKETING EXPERTS MAP STEPS TO MAINSTREAM SUCCESS 

Still in its test phase, Google Glass may be dorked to death before it gets the opportunity to take off. Here, marketing players from a range of agencies provide their assessment of Glass’s chances and some suggestions for paving the way to mainstream success.

Google’s much-hyped wearable computer, Google Glass, has been touted by the tech elite as one of the leaps forward of recent times, but those same elites may hobble mainstream adoption of the device. 

While privacy concerns have blossomed (the device may be on its way to being banned at a number of locations), it may comfort those worried that we are all about to become spies for Google that the early adopters of Google Glass are helping to give it an image problem it might not recover from. 

Story continues at link. 

Update on Monday, December 30, 2013 at 07:23PM by williamgarrity

In Wired -- I Glasshole: My Year With Google Glass. 

Update on Wednesday, January 1, 2014 at 08:23PM by williamgarrity

9to5 Google ("Beyond Good and Evil"): Editorial: 2013 – A year (mostly) with(out) Google Glass 

Update on Sunday, January 12, 2014 at 07:29AM by williamgarrity

Robert Scoble in TNW: Why Google Glass is doomed. [It's not really, he writes -- success is delayed.] 

Update on Monday, January 13, 2014 at 09:02AM by williamgarrity

Jason Hiner in TechRepublic: Google Glass: Will its fate be Tablet PC or first iPhone?