"Generation Touch." This resonates -- "This generation has grown up differently than everyone who came before it (including me). They have grown up in a world of constant mobile connectedness. They are as different from prior generations as were Baby Boomers who grew up with the first televisions, and earlier generations who grew up with the very first cars or electricity. They have never really known a world without Internet, mobile devices or social media."
See this piece by Josh Elman in TechCrunch --
Generation Touch Will Redraw Consumer Tech
Ten years ago, young adults and those in their late teens were among the fastest and earliest adopters of new social networks — Friendster, Myspace, and ultimately Facebook — and many other products that define us today. So we should be looking to today’s generation, who people often refer to as Millennials, to predict how we will all live and connect 10+ years from now. This generation has grown up differently than everyone who came before it (including me). They have grown up in a world of constant mobile connectedness. They are as different from prior generations as were Baby Boomers who grew up with the first televisions, and earlier generations who grew up with the very first cars or electricity. They have never really known a world without Internet, mobile devices or social media.
In the past decade alone, many of the fundamentals of technology have changed, and as a result, so has this generation’s priorities:
- This generation owns and carries significantly more mobile phones than desktop or laptop computers.
- In a recent study, 65 percent of teens polled would rather go without a car than their mobile phone.
- Interfaces are radically different: no longer are terms such as "keyboard shortcuts," "save," or even "click" as relevant as terms such as "gestures," "share," and "tap." [I would add, "swipe."]
- As people are always connected (both to the Internet and to each other socially), there is less and less sense of privacy than ever before.
I like to call this group “Generation Touch” or GenT.
Article continues at link.