Via jeffbullas.com -- very worthy to follow if you're interested in social media marketing -- a summary of a recent study by GlobalWebIndex of social media facts and statistics: "12 Awesome Social Media Facts and Statistics for 2013." See the piece for for the full summary -- and of course try to find the original report somewhere at GlobalWebIndex -- but here are the twelve:
- Google+ is catching up to Facebook in terms of popularity
- But Facebook is still the largest social network (approximately 50% of the world's internet users are active users)
- Pinterest is the fastest growing social network
- LinkedIn is the most popular for older users
- More old people are using social networks
- Google+ dominates on monthly visits [notably skewed because Gmail use generates hits on Google+)
- Facebook dominates social media engagement
- Facebook usage is highest in North America
- Asia-Pacific dominates the social media landscape generally
- Uploading photos is the most popular activity on Facebook
- Twitter is about daily activities
- Google+ is a lot to do about photos