Business Insider's SAI (Silicon Alley Insider) summarizes a report from BI's business intelligence unit about what people are doing with their smartphones (iOS and Android). (The full report is a few hundred dollars.)
"BII REPORT: Here's What Smartphone Users Are Doing With Their Phones"
- ". . . mobile now accounts for 12 percent of Americans' media consumption time, triple its share in 2009."
- "Time spent on apps dwarfs time spent on the mobile Web, and smartphone owners now spend 127 minutes per day in mobile apps."
- Gaming is driving monetization and use of time.
- Nearly half of smartphone users manage social networks; mobility is critical to the continued success of Twitter and Facebook.
- Mobile video is the third most popular smartphone activity (which is starting to stress mobile network infrastructure).
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