Via Fast Company's Co.Design, Fjord's Olof Schybergson writes about "5 Trends That Will Shape Digital Services In 2013." (Fjord ". . . is a service design consultancy. We create useful, effective, and desirable digital services that people love.")
- The "Personal Ecosystem" -- devices and sensors interconnecting to form a support network for their owner -- 2013 will begin the "battle for the wrist."
- K.I.S.S. -- "Keep It Simple, Stupid" -- always good advice.
- Access instead of ownership -- why have the hassle of owning a car, for instance, when companies like Zipcar can give you access to one when you need one?
- Contention about use of personal data.
- Personal shopping -- "A statistic to strike fear into the heart of any retailer: Almost half of U.S. smartphone users have used their devices in-store, and more than half of those have gone on to abandon their in-store purchase. For smartphone users, the distinction between online and in-store shopping has all but disappeared."
